Skin Care for Men

Men, we need to have a talk – about skin care. You may think that only women spend money on the latest-and-greatest skin care products, but guess again. According to a 2018 AARP article, the men’s skin care market was projected to exceed $60 billion by 2020. Even if you didn’t have a skin care regimen in the past, it’s not too late to implement one now.

SKIN CARE IS IMPORTANT

Do you rely on your morning shower to do a good job of cleansing your face? The truth is, for a long time, many men haven’t given a thought or worry about caring for their facial skin. Rugged skin was thought to be a manly attribute, right? Not so much anymore. Good skin care can be very effective in addressing many concerns, such as acne, wrinkles, and even sun damage.

Using the same soap you use to cleanse your body doesn’t work for your face. It can strip away natural oils and the skin’s protective barrier. Instead, use a facial cleanser that has moisturizing ingredients. It’s important to wash your face in the morning and again before bedtime to remove all of the yuk that has accumulated in your pores throughout the day. Follow your washings with a good moisturizer that has an SPF for protection.

This is a non-negotiable routine – like brushing your teeth or wiping off your golf ball before you putt. It takes minutes to do it and you’ll thank us for making your skin look more youthful.

WHICH PRODUCTS DO I NEED?

There are a lot of skin care products for men on the market. If you are just starting out, you will want the following basics:

• Daily Facial Cleanser

• Daily Moisturizer with sunscreen

• Night Cream with properties that boost collagen and reduce fine lines

  Once you get used to using these basic skin care products, you may even feel adventurous enough to apply a masque!

  If you feel like a fish out of water walking into a store to purchase these products, take your significant other with you or schedule a facial where you get your haircut and let them give you a treatment and a 101 class on products.

  Either way, it’s time to start taking care of your skin!